Natura consolidates in Mexico after 10 years of living in the country

Natura Cosmetics, held in a few weeks its tenth anniversary in Mexico. The Network Marketing company that came in 2005, incursionándose simultaneously in Colombia and also develops its market in Argentina, Chile, Peru and Bolivia. Today is directed by Renato Abramovich, born in Sao Paulo, business manager who took office address of Mexico a year ago. At present the company ranks sixth in the direct sales business in the country, according to their market share with about 100,000 merchants and a catalog of 500 products.

Only Natura makeup representing 45 percent of its sales, given the preference of Mexican women to such articles, as well as fragrances, soaps and creams. For now, Mexico is the second largest market and we reported 7 percent of its global sales. 25 percent of the catalog is produced in the country through subcontractors. Then there is the Internet portal support tool for customers to choose from, but always subject to the representative to liaise with their sales force by 95 percent are women. Natura also promoting a product line in which all profitability is intended to support primary education.

In this 2015 expects to maintain double-digit rate in recent years, which supports the goal of being in second place in the Mexican market by 2018. In the same vein Natura intends to expand its presence throughout the country, now focused on large cities like Guadalajara, Monterrey, Puebla, Leon, Tijuana and of course the City and its suburbs, which means 45 percent of their income. About Natura Cosmetics, It is a Brazilian manufacturer and marketer of beauty and personal care. The company was founded in 1969 by Luiz Seabra and became a public company listed on the Stock Exchange of Sao Paulo in 2004.